It is also useful for understanding and analyzing the clientele, which is increasingly demanding and volatile. 8 billion.Įstablishing a benchmark makes it possible to better identify the opportunities that may be offered to the group at a given time. The most popular categories for consumers are footwear, with $ 28 billion and textiles with $12. North America is the territory with the highest turnover, with $ 17.17 billion in 2021. The overall turnover is increasing by 19% compared to last year, and more than 30% on sales. Thus, over the period 2020/2021, more than 44 billion dollars in turnover was obtained, this includes the Converse brand, whose turnover is 2.2 million dollars. China and the United States are countries in which the group maintains a constant presence, with ever-increasing turnover and results. The group thus recorded a profit of 1.5 billion dollars. Online sales also represent 4.5 billion dollars in 2021, an increase of 73%. Also, this same year, Nike generated more than 12 billion dollars per quarter, against approximately 6 billion in 2020. In 2021, the brand is the undisputed leader of the segment in a large number of countries.
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